English immigrants were given assisted passages in the 1870s, but economic depression from the early 1880s ended the scheme. It was not until the 20th century that the New Zealand government once more set out to attract English people. They particularly targeted unmarried women who might work as domestic servants and become wives for the male population. This postcard was issued by the New Zealand High Commissioner’s Office in London, about 1913, as part of the advertising campaign.
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Reference: Neg 1063
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