Story: Freshwater fishing

Tourist poster

Tourist poster

This 1936 tourist poster – depicting a dashing fellow, pipe in mouth, a fish on his line and creel around his shoulder – was aimed at attracting sportsmen to New Zealand. Ever since trout were introduced, tourists have travelled to New Zealand to fish for them. In the 2000s fishing was an important sector of the tourism market, helping to support motel owners and fishing guides in places such as Tūrangi on the Tongariro River.

Using this item

Alexander Turnbull Library
Reference: Eph-E-TOURISM-1936-02
Chromolithograph by Maurice Alec Poulton

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Carl Walrond, 'Freshwater fishing - Management and culture', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/18288/tourist-poster (accessed 18 October 2019)

Story by Carl Walrond, published 24 Nov 2008