An aim of early tourism was to widen Aoraki/Mt Cook’s appeal. This 1930s advertisement promotes the place as a summer destination for the middle classes – a fashionable woman pauses to enjoy the view along a track lined with Mt Cook lilies. The mountain’s snow-capped peak is behind her, and civilisation is represented by the Hermitage hotel in the valley below.
Using this item
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.