Story: Parenting

Plunket advice (1st of 2)

Plunket advice

Motherhood was seen as a woman's primary goal in life. Her job was to raise clean, well-fed and well-behaved children by adhering to strict routines and principles. Plunket provided mothers with firm, no-nonsense advice. The 'twelve essentials' of baby management were published in Plunket books in the mid-20th century so mothers could have them on hand to refer to. The diagram emphasises warm, efficient mothering but warns women not to spoil their children – in the eyes of Plunket such treatment could be as harmful as neglect or cruelty.

Using this item

Royal New Zealand Plunket Society
Reference: Helen Deem and Nora P. Fitzgibbon (editors), Modern mothercraft: a guide to parents, Dunedin: Royal New Zealand Society for the Health of Women and Children, 1945, p. 35

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How to cite this page:

Lesley Patterson, 'Parenting - Mothers, fathers and parenting', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/diagram/26330/plunket-advice (accessed 17 November 2018)

Story by Lesley Patterson, published 5 May 2011, reviewed & revised 26 Jun 2018