Story: Customs and tariffs

The EEC courts John Bull

The EEC courts John Bull

Neil Lonsdale’s cartoon of 25 May 1961 is titled ‘What’s she got that I haven’t got?’. The British government – represented by John Bull – had begun discussions about joining the European Economic Community (EEC), shown as an attractive blonde. This was a major concern to New Zealand, the jilted lover, which saw its previously secure market for meat and dairy produce under threat.

Cartoon courtesy of Chris Lonsdale

Using this item

Alexander Turnbull Library
Reference: A-310-032
Cartoon by Neil Lonsdale

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Tony Simpson, 'Customs and tariffs - Border controls and economic management', Te Ara - the Encyclopedia of New Zealand, (accessed 31 May 2023)

Story by Tony Simpson, published 11 Mar 2010