Story: Rural mythologies

Daniel Carter

Daniel Carter

In 2007, when this cartoon appeared, Daniel Carter was a successful All Black. He was also the owner of a chain of stylish clothes shops and appeared in advertisements for Jockey underpants. In the light of past images of All Blacks as tough farmers, the alien in the cartoon was entitled to ask whether Dan Carter really did play rugby. The change in the All Blacks’ image – from lamb-carrying Colin Meads to underpants-modelling Dan Carter – expressed how far urban style had replaced the rural mythology at the core of New Zealand identity by the early 2000s.

Using this item

Alexander Turnbull Library
Reference: DCDL-0003167
Cartoon by Murray Webb

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page:

Jock Phillips, 'Rural mythologies - Urban culture takes over, 1975 on', Te Ara - the Encyclopedia of New Zealand, (accessed 28 May 2024)

Story by Jock Phillips, published 24 Nov 2008