Story: City boosters and promoters

New Plymouth, 1843

New Plymouth, 1843

In an effort to encourage people to immigrate, New Zealand Company publications described their new towns in the most glowing terms. Paintings were a powerful way of conveying this message. Here, New Plymouth is depicted as an idyllic town within a tamed rural landscape. The snow-capped Mt Taranaki in the background adds a hint of majesty to the scene. New immigrants often found life radically different once they arrived.

Using this item

Alexander Turnbull Library
Reference: PUBL-0011-09-2
Hand-coloured lithograph by Emma Ancilla Wicksteed

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Kerryn Pollock, 'City boosters and promoters - Boosterism', Te Ara - the Encyclopedia of New Zealand, (accessed 8 December 2023)

Story by Kerryn Pollock, published 11 Mar 2010