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Story: Dairying and dairy products

Advertising New Zealand dairy products overseas

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A wide range of novelty advertising has been used in the promotion of New Zealand dairy products internationally. Here, three mice approve the judging of a cheddar cheese competition in Britain in 1991.

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How to cite this page

Hugh Stringleman and Frank Scrimgeour, Dairying and dairy products – Dairy exports, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/19935/advertising-new-zealand-dairy-products-overseas (accessed 4 June 2026).

Story by Hugh Stringleman and Frank Scrimgeour, published 1 March 2009.