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Endowment insurance policies pay out not when the policy-holder dies but at an earlier point in their life. This 1960 leaflet from Government Life Insurance promotes its endowment assurance as offering a happy and secure retirement.
Courtesy of TOWER
Using this item
Reference: Eph-A-INSURANCE-1960-01-front
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.