Skip to main content

Story: Tourist industry

Trans-Tasman tourists

Video file

In 1969 international visitor numbers increased by 12.5%, largely due to the growth of air travel. The government was keen to tap into the closest international market: Australia. Australians were told that they were just two-and-a-half hours and a five-course meal away from the 'lively, new, sophisticated, swinging New Zealand'.

Using this item

Archives New Zealand - Te Rua Mahara o te Kāwanatanga

Reference: C'Mon to New Zealand. National Film Unit, 1970

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

All images & media in this story

How to cite this page

Margaret McClure, Tourist industry – Long-haul air travel, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/23197/trans-tasman-tourists (accessed 4 June 2026).

Story by Margaret McClure, published 2 March 2010.