In 1969 international visitor numbers increased by 12.5%, largely due to the growth of air travel. The government was keen to tap into the closest international market: Australia. Australians were told that they were just two-and-a-half hours and a five-course meal away from the 'lively, new, sophisticated, swinging New Zealand'.
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Archives New Zealand - Te Rua Mahara o te Kāwanatanga
Reference: C'Mon to New Zealand. National Film Unit, 1970
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