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Story: Tourist industry

Railways poster

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Railways poster

This New Zealand Railways poster from 1930 advertises discounts for combined rail and motor bookings. The tourism circuit of Rotorua–Mt Cook–Queenstown was already established.

Using this item

Alexander Turnbull Library

Reference: Eph-E-HOTEL-1930s-01

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Margaret McClure, Tourist industry – Tourism in the Southern Alps, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/23180/railways-poster (accessed 4 June 2026).

Story by Margaret McClure, published 2 March 2010.