Story: Department stores and shopping malls

Farmers’ catalogue

Click through the Farmers’ Trading Company’s 1932 catalogue. A wide variety of goods – including furniture, rolls of lino, small haberdashery items, prams, tricycles and pedal cars – could be ordered from Farmers, and would be delivered ‘freight free to your nearest port or railway station’.

Using this item

Alexander Turnbull Library

Reference: Eph-B-RETAIL-FTC-1932

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Helen Laurenson, Department stores and shopping malls – The rise of department stores, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/interactive/22196/farmers-catalogue (accessed 4 June 2026).

Story by Helen Laurenson, published 4 February 2010.

Comments

Lisa
26 April 2013

I have a copy in fairly good order of Number 22. Some sources state it is from 1931, others say 1932. It looks just as this one

Roger Finlay
25 August 2010

I have a Farmers' Trading Company catalogue dated 1931. It is very similar to the 1932 catalogue. I have not been able to find any other 1931 catalogues and I was wondering how many there are still around?