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Story: French

Patisserie chef Guillaume Nicoli, 2015

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Patisserie chef Guillaume Nicoli, 2015

Guillaume Nicoli moved to New Zealand in 2005 and started the Auckland-based wholesale patisserie business Ma Charie in 2009 with wife Hiroe Nicoli. The couple began with macarons and later branched out into other French pastries. In 2015 they opened a retail store in Ponsonby. In 2011 Guillaume appeared on the television series MasterChef, which considerably boosted sales.

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New Zealand Herald

Reference: NZH-1082047

by Babiche Martens

Permission of the New Zealand Herald must be obtained before any re-use of this image.

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How to cite this page

Tessa Copland, French – People and culture, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/46774/patisserie-chef-guillaume-nicoli-2015 (accessed 24 June 2026).

Story by Tessa Copland, published 4 February 2016, updated 1 August 2024.