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Story: Graphic design

International typographic style

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International typographic style

This poster by Don Hatcher for the 1968 Christchurch Pan Pacific Arts Festival is an early example of international typographic style. Lower-case typography and minimal punctuation was typical of the idiom.

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Hocken Collections, University of Otago

Reference: S14-012

Permission of the Hocken Collections Uare Taoka o Hakena, University of Otago, must be obtained before any re-use of this image. Further information may be obtained from the Library through its website.

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How to cite this page

Hamish Thompson, Graphic design – Graphic style to creating brands, 1950s to 1970s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/43809/international-typographic-style (accessed 25 June 2026).

Story by Hamish Thompson, published 13 December 2013.