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Story: Digital media and the internet

Queue to buy iPads

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Queue to buy iPads

On 23 July 2010 Apple released its interactive tablet, the iPad, for sale. There were queues in the streets outside retailers before the stores opened, and once they did open there were long lines of people waiting to purchase the new device. Smartphones and tablets with internet capability revolutionised the way New Zealanders accessed the internet in the years after 2007.

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Flickr: Lance Andrewes

by Lance Andrewes

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How to cite this page

Russell Brown, Digital media and the internet – New Zealanders’ use of the internet, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/43389/queue-to-buy-ipads (accessed 4 June 2026).

Story by Russell Brown, published 26 November 2013.