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Story: Manners and social behaviour

Land marchers, 1975

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Land marchers, 1975

Māori land march participants bed down for the night at Te Hāpua marae, Northland, in September 1975. Marchers included some Pākehā, such as the man in the foreground, but most non-Māori New Zealanders at this time were unaware of Māori customs and values. This was to change in the following decades as more Pākehā visited marae and learned about Māori protocol.

Using this item

Alexander Turnbull Library, C. F. Heinegg Collection

Reference: PA7-15-09

by Christian F. Heinegg

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Nancy Swarbrick, Manners and social behaviour – Cross-cultural manners, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/39847/land-marchers-1975 (accessed 4 June 2026).

Story by Nancy Swarbrick, published 3 December 2012.