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In order to attract settlers, the New Zealand Company offered free passages to certain types of people. As this 1839 advertisement indicates, the company was particularly interested in young married rural labourers.
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Auckland Council Libraries − Tāmaki Pātaka Kōrero o Tāmaki Makaurau, Sir George Grey Special Collections
Reference: 7-A12523
Permission of Auckland City Libraries Tāmaki Pātaka Kōrero must be obtained before any re-use of this image.