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Story: National Party

Māori: campaigning for votes

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Māori: campaigning for votes

The National Party's messages of small government and self-reliance have always resonated with some Māori, in particular leaders who promote locally based solutions to Māori problems and issues. This is the cover of a 1960 National Party election pamphlet aimed at Māori voters. It features Tipene and Matia, the sons of Rangi Tutaki, who was the National candidate for the Southern Māori electorate in that year's election. He did not win the seat.

Courtesy of the New Zealand National Party

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Alexander Turnbull Library

Reference: Eph-A-NZ-National-1960

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Colin James, National Party – Party composition and organisation, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/33901/maori-campaigning-for-votes (accessed 4 June 2026).

Story by Colin James, published 21 March 2012, updated 1 July 2020.