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Story: Postage stamps

Health stamps poster

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Health stamps poster

This 1932 poster advertising health stamps features children having fun in the sun. The health-camp movement was founded on a belief that taking poor urban children to the countryside, exposing them to fresh air and sunshine, and feeding them well, would improve their overall health by making them stronger and less susceptible to diseases.

Using this item

Museum of New Zealand Te Papa Tongarewa

Reference: GH009880

Permission of the Museum of New Zealand Te Papa Tongarewa must be obtained before any re-use of this image.

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How to cite this page

Carl Walrond, Postage stamps – Stamps, 1855 to 1940, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/ephemera/32058/health-stamps-poster (accessed 4 June 2026).

Story by Carl Walrond, published 29 September 2011.