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Story: Sexualities

Purchasing pleasure: sex-products billboard, 2010

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Purchasing pleasure: sex-products billboard, 2010

This Wellington billboard advertises an online sex shop selling a variety of products. Viewers cannot avoid its cheeky reference to the possible pleasures of an active sexual life. The fact that it dominates the side of a high-rise building in the capital city shows how sexuality has become a more overt component of everyday life in the 21st century.

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Te Ara - The Encyclopedia of New Zealand

by Marguerite Hill

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How to cite this page

Louisa Allen, Sexualities – Adult sexualities, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/30875/purchasing-pleasure-sex-products-billboard-2010 (accessed 4 June 2026).

Story by Louisa Allen, published 7 April 2011.