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The Labour Party campaigned on imbalances in regional development in the 1972 general election. The campaign was directed particularly at the South Island. Strategies to promote regional development were put in place after Labour won the election. Critics argued that there was little regional variation in income and employment levels.
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Reference: Eph-C-NZ-LABOUR-1972-02
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.