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Biography: Chapman, Robert McDonald

Chapman on political advertising

Video file

In this clip from a 1981 Eyewitness episode, Robert Chapman outlines what motivates people to vote for one political candidate rather than another. The portrait was taken at the time of his retirement in 1987. 

Using this item

Ngā Taonga Sound & Vision

Reference: From material preserved and made available by Ngā Taonga Sound & Vision. Courtesy of Television New Zealand. TZP80311

Image: University of Auckland, PID528804

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How to cite this page

Elizabeth McLeay. 'Chapman, Robert McDonald', Dictionary of New Zealand Biography, first published in 2019. Te Ara - the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/47233/chapman-on-political-advertising (accessed 4 June 2026).