Story: Māori and television – whakaata

Light entertainment: It's in the bag (1st of 3)

Māori Television's light entertainment programmes – including makeover show Marae DIY, agony-aunt panel show Ask your auntie and talent quest Homai te pakipaki – were widely enjoyed. Game show It’s in the bag was a success for the channel. Hosted by Pio Terei and Stacey Morrison, the show’s humour and use of te reo Māori (the Māori language) mark it out from its earlier incarnations. Before the Māori Television version began in 2009, It’s in the bag was a Television New Zealand staple from the 1970s to the 1990s. Earlier, in the 1950s, it was a radio show.

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How to cite this page:

Tainui Stephens, 'Māori and television – whakaata - Māori Television, 2000s', Te Ara - the Encyclopedia of New Zealand, (accessed 30 November 2023)

Story by Tainui Stephens, published 22 Oct 2014