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Story: Clothes

Wartime fashion, 1943

Video file

During the Second World War clothing, among other essential items, was rationed. Skirts and dresses had less pleating and men's trousers went without cuffs to save material. Lining was out. Fashion was austere but still elegant, as this 1943 government film stresses. 

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Archives New Zealand – Te Rua Mahara o te Kāwanatanga

Reference: Weekly Review 70. National Film Unit, 1943

Permission of Archives New Zealand Te Rua Mahara o te Kāwanatanga must be obtained before any re-use of this material.

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How to cite this page

Fiona McKergow, Clothes – Women’s clothes, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/41129/wartime-fashion-1943 (accessed 4 June 2026).

Story by Fiona McKergow, published 18 March 2013.