Story: English language in New Zealand

Bugger – offensive no more (2nd of 2)

In 1999 the Advertising Standards Authority (ASA) received 120 complaints about the repeated use of the word 'bugger' in a television advertisement for Toyota Hilux utes. The word was seen as offensive by some because one of its meanings involves sexual activity, and because it is used as a swear word or curse. However, the ASA concluded that it was in common usage and unlikely to cause general offence.

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How to cite this page:

Dianne Bardsley, 'English language in New Zealand - Characteristics of New Zealand English', Te Ara - the Encyclopedia of New Zealand, (accessed 16 June 2021)

Story by Dianne Bardsley, published 5 Sep 2013