Story: Advertising

National Party advertisement

In the 1970s a new creative spirit entered New Zealand advertising, due to television and a growing emphasis on branding rather than a product’s benefits. Colenso was a leading agency that demonstrated these trends during that decade. They were responsible for the National Party advertisements in the 1975 election, which caused widespread discussion. This advertisement, with animations by Hollywood cartoon company Hanna-Barbera, was among the most controversial.

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How to cite this page:

Jock Phillips, 'Advertising - Creative advertising', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/22416/national-party-advertisement (accessed 24 February 2020)

Story by Jock Phillips, published 11 Mar 2010