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Story: Economy and the environment

‘Forever young’

Video file

Watch an advertisement from 2007 which formed part of Tourism New Zealand’s ‘100% Pure’ marketing campaign.

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Tourism New Zealand

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How to cite this page

Eric Pawson, Economy and the environment – Environmental branding and carbon neutrality, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/video/21665/forever-young (accessed 4 June 2026).

Story by Eric Pawson, published 26 February 2010.