Story: Apples and pears

Apple and Pear Marketing Board

Between 1948 and 2001 apple and pear growers banded together with the New Zealand government to form an agency – the Apple and Pear Marketing Board – that acquired, exported and marketed New Zealand pipfruit. This film clip from the 1960s discusses the reasons the board was set up. Since 2001 individual growers have been able to export and market their own fruit.

About this item

Archives New Zealand - Te Rua Mahara o te Kāwanatanga
Reference: Case History. National Film Unit, 1966

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How to cite this page:

John Palmer, 'Apples and pears - Marketing and distribution', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/video/17269/apple-and-pear-marketing-board (accessed 21 November 2017)

Story by John Palmer, published 24 Nov 2008