Between 1948 and 2001 apple and pear growers banded together with the New Zealand government to form an agency – the Apple and Pear Marketing Board – that acquired, exported and marketed New Zealand pipfruit. This film clip from the 1960s discusses the reasons the board was set up. Since 2001 individual growers have been able to export and market their own fruit.
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Reference: Case History. National Film Unit, 1966
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