In 2003 film star Orlando Bloom wore a Huffer T-shirt to the premier of The return of the king, the final instalment in the Lord of the rings film trilogy. This was brilliant publicity for the New Zealand streetwear label, and was credited by some with kicking off a trend towards New Zealand iconography on T-shirts.
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Fairfax NZ, Dominion Post
Photograph by Kent Blechnyden
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