Story: Fashion and textile design

Equipment advertisement, ChaCha magazine, 1983

Equipment advertisement, ChaCha magazine, 1983

Michael Pearce started the menswear label Equipment in Auckland in 1982. The label's look was masculine and fairly rugged, with simple lines and no embellishments. Pearce's clothes often appeared in fashion magazine ChaCha and he styled the shoots. Equipment wound up in 1988, after the previous year's damaging sharemarket crash. 

Using this item

Alexander Turnbull Library
Reference: Chacha, May 1983, p. 2 (S-L-1321-2)
Photograph by Kerry Brown

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Courtesy of Ngila Dickson and Michael Pearce

All images & media in this story

How to cite this page:

Kerryn Pollock, 'Fashion and textile design - Creative freedom, 1970s and 1980s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/44299/equipment-advertisement-chacha-magazine-1983 (accessed 21 October 2019)

Story by Kerryn Pollock, published 22 Oct 2014