Story: Fashion and textile design

His Lordship's shirt, 1969

His Lordship's shirt, 1969

His Lordship's designer Gerry Broughan started in the fashion business when he lived in London in the late 1950s. He worked with John Stephen, who turned London's Carnaby Street into the holy grail of youth fashion. Broughan returned to New Zealand in 1961 and in 1963 started a mail-order men's fashion business called Mod Man of London. This was surprisingly successful, so he opened a shop of the same name in Wellington in 1964. The following year Mod Man became His Lordship's, and by 1967 there were branches in Auckland and Christchurch. His Lordship's catered for the fashionable young man about town. The business closed in 1978 and Broughan moved to Sydney. Here a model wears a His Lordship's shirt in 1969.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PAColl-7327)
Reference: EP/1969/5223

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Kerryn Pollock, 'Fashion and textile design - Firmer footing, 1950s and 1960s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/44295/his-lordships-shirt-1969 (accessed 15 November 2019)

Story by Kerryn Pollock, published 22 Oct 2014