Story: Industrial design

David Trubridge's showroom

David Trubridge's showroom

David Trubridge's showroom alongside his design studio and factory at Whakatū, Hawke's Bay, is filled with his lightshades (top), including his 'Coral' design, which is also sold as a kitset (bottom). The kitset idea came after increased export demand for Trubridge's products led him to think of ways to reduce their carbon footprint. Trubridge has come to exemplify the fresh, Pacific-based design thinking that New Zealand can offer to global markets.

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David Trubridge
Photographs by David Trubridge

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How to cite this page:

Michael Smythe, 'Industrial design - Going global: the 2000s', Te Ara - the Encyclopedia of New Zealand, (accessed 16 July 2024)

Story by Michael Smythe, published 22 Oct 2014