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Story: Industrial design

Bodyfurn chairs

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Bodyfurn chairs

Hastings Boys' High School student Jay Barrett sits in a Bodyfurn chair, next to Hamish Whyte, owner of local furniture manufacturer Furnware. Furnware researched seating in schools. They discovered that uncomfortable chairs were affecting students' learning and commissioned industrial designer Murray Pilcher to find solutions to the problem. Extensive ergonomic analysis led to a new design that students found more comfortable, while teachers appreciated the increased attention span. As well as supplying New Zealand schools, the Hastings company also exports to Australia, Hong Kong, China, Saudi Arabia, the United Arab Emirates, the UK, US and Canada.

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Hawke's Bay Today

Reference: 8 November 2011 (HBT114221-01)

by Paul Taylor

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How to cite this page

Michael Smythe, Industrial design – Going global: the 2000s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/41865/bodyfurn-chairs (accessed 4 June 2026).

Story by Michael Smythe, published 12 June 2013.