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Story: Industrial design

Assembling wall sockets

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Assembling wall sockets
A woman worker assembles wall sockets at PDL Industries' Christchurch factory in 1967 – the year a new factory was built in Malaysia. Owner Robertson Stewart had begun at the company in 1945 as a plastics design engineer. He remained committed to good product design when he bought the firm in 1955, and built it into a leading global brand. France-based Schneider Electric acquired the PDL group in 2001. Product development, and some manufacturing, has remained in New Zealand.

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How to cite this page

Michael Smythe, Industrial design – Protectionism, 1938 to 1988, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/41849/assembling-wall-sockets (accessed 4 June 2026).

Story by Michael Smythe, published 12 June 2013.