The 2011 Rugby World Cup saw huge national interest in rugby and much social and political energy went into using the tournament to convey New Zealand's identity to visitors and television audiences overseas. When the All Blacks won the cup, they were given victory parades in Auckland, Wellington and Christchurch, and were invited to Parliament where they performed this haka led by captain Richie McCaw (centre).
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New Zealand Herald
Photograph by Mark Mitchell
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