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Story: Children’s play

Teenage Mutant Ninja Turtles

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Teenage Mutant Ninja Turtles

John Thornton, manager of the Toy Warehouse, poses with Teenage Mutant Ninja Turtle toys, in December 1990. Ninja Turtle products, including soft toys, figurines, masks, and ninja slime, were among the top selling Christmas toy products in 1990. The Ninja Turtles had begun as underground comic book characters, going through a variety of incarnations as figurines and cartoon show stars, leading to their own movie in 1990.

Using this item

Alexander Turnbull Library, Dominion Post Collection (PA-Group-00685)

Reference: EP/1990/4310

by Ray Pigney

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

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How to cite this page

Peter Clayworth, Children’s play – The changing world of children’s play, 1880s to 2000s, Te Ara – the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/40840/teenage-mutant-ninja-turtles (accessed 25 June 2026).

Story by Peter Clayworth, published 13 February 2013.