The growth in car ownership in the 1920s made it possible for people to reach less accessible holiday spots more easily. Waihī Beach in the Bay of Plenty was one such place. In 1925 it was a popular camping destination for motorists, as this photograph shows.
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Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.