Story: Personal grooming

Long and loose, 1970 (2nd of 5)

Long and loose, 1970

In the late 1960s and early 1970s the variety of hairstyles being worn was wide. Many older women continued to visit the hairdresser for a weekly shampoo and set, while others were wearing their hair short. The looser, longer hair favoured by increasing numbers of young women can be seen in this 1970 photograph from the Nelson Photo News. The photo's caption (not shown) referred to the far more dramatic shift in hair styling that was taking place among young men. It asked whether the five women in the photograph liked men to have long or short hair and reports their unanimous vote for long clean hair.

About this item

Nelson Provincial Museum, Nelson Photo News Collection
Reference: NPN114_039c
Photograph by Barry Simpson

Permission must be sought from Nelson Provincial Museum before any re-use of this image.

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How to cite this page:

Bronwyn Dalley, 'Personal grooming - Women’s hair', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/38739/long-and-loose-1970 (accessed 27 June 2017)

Story by Bronwyn Dalley, published 5 Sep 2013