Story: King Country places

Kiwiana

Kiwiana

In 1999 a project to brand Ōtorohanga the 'kiwiana' town of New Zealand was started. This was part of a nationwide trend in which small towns tried to create a name for themselves in the wake of challenging economic conditions and population stagnation and decline. Kiwiana describes distinctively New Zealand objects from times past. These are a sample of the kiwiana icons which are found on the town's main thoroughfares.

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How to cite this page:

Kerryn Pollock, 'King Country places - Ōtorohanga', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/34647/kiwiana (accessed 24 October 2019)

Story by Kerryn Pollock, updated 30 Mar 2015