Story: Political parties

Winston Peters, 1999

Winston Peters, 1999

Winston Peters, leader of New Zealand First, gives the victory sign at the party’s election campaign launch in 1999. A charismatic or visible leader is probably as useful to a small party as significant policy differences to the main parties. The importance of getting in front of the television cameras and looking distinctive was not lost on either Peters, who was famed for his dress sense, or UnitedFuture’s Peter Dunne, whose coiffed hairstyle made him instantly recognisable.

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Photograph by Phil Walter

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How to cite this page:

Jennifer Curtin and Raymond Miller, 'Political parties - Small parties in the 1990s', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/34328/winston-peters-1999 (accessed 18 October 2019)

Story by Jennifer Curtin and Raymond Miller, published 20 Jun 2012, reviewed & revised 21 Jul 2015