Story: Ngā tuakiri hōu – new Māori identities

Ngaru Toa

Ngaru Toa

The 'toa' or warrior identity among Māori is part of the name of Ngaru Toa, a clothing label based in Gisborne. Ngaru Toa (meaning wave warrior) was founded in 1990 by keen surfer Eddie Daly. This example from the company's catalogue shows the 'Eddie' design in the Rastafarian colours of red, yellow and green.

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Ngaru Toa
Artwork by Phillip Keelan

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How to cite this page:

Rawiri Taonui, 'Ngā tuakiri hōu – new Māori identities - Urban identifiers', Te Ara - the Encyclopedia of New Zealand, (accessed 28 September 2023)

Story by Rawiri Taonui, published 5 May 2011, updated 1 Jun 2017