Story: Class

Peter Leitch, the 'Mad Butcher'

Peter Leitch, the 'Mad Butcher'

In June 2010 Sir Peter Leitch was knighted for services to business and philanthropy. Born to working-class parents in Newtown, Wellington, he became a butcher in Māngere East in Auckland where he is shown in 2007. His Mad Butcher chain eventually spread throughout the country with over 35 stores. Leitch became well-known for his promotion of rugby league, his distinctive radio voice and his charity work. His career is a good example of the mythologised classlessness of New Zealand. With working-class origins and interests, he became wealthy and well-known.

Using this item

New Zealand Herald
Reference: 101007HOSMCHOLMES18.JPG
Photograph by Michael Craig

Permission of the New Zealand Herald must be obtained before any re-use of this image.

All images & media in this story

How to cite this page:

Jock Phillips, 'Class - Understanding class', Te Ara - the Encyclopedia of New Zealand, (accessed 14 June 2024)

Story by Jock Phillips, published 5 May 2011, reviewed & revised 22 May 2018