Story: Health advocacy and self-help

Daffodil Day (3rd of 4)

Daffodil Day

The Cancer Society of New Zealand has run the annual Daffodil Day fundraising appeal with the National Bank of New Zealand since 1990, on the last Friday in August. Volunteers in towns and cities throughout the country offer artificial and real daffodils to the passing public, and thousands of other fundraising activities occur during the month. This volunteer is hard to miss in her bright yellow vest and daffodil hat. Daffodil Day raised about $5 million in 2016.

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Cancer Society - Daffodil Day
Photograph by Megan Cumberpatch

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How to cite this page:

Rosemary Du Plessis and Anne Scott, 'Health advocacy and self-help - Development of advocacy and self-help', Te Ara - the Encyclopedia of New Zealand, (accessed 2 July 2022)

Story by Rosemary Du Plessis and Anne Scott, published 5 May 2011, reviewed & revised 17 Jul 2018