Biography: Mercer, James Cuthbert

James Cuthbert Mercer outside his airline headquarters, 1935

In 1934 Bert Mercer started his own airline, Air Travel New Zealand, which was based at Hokitika.

Using this item

West Coast Historical Museum, Leo White Collection

Reference: 7404

How to cite this page

John King. 'Mercer, James Cuthbert', Dictionary of New Zealand Biography, first published in 1998, updated November 2010. Te Ara - the Encyclopedia of New Zealand, https://teara.govt.nz/en/photograph/2742/james-cuthbert-mercer-outside-his-airline-headquarters-1935 (accessed 4 June 2026).