Story: Inventions, patents and trademarks

‘Sure to rise’

‘Sure to rise’

One of the best-known brands in New Zealand is the warm and friendly rising-sun logo on a tin of Edmonds baking powder. First registered in 1912, it is almost unchanged on Edmonds products in the 2000s.

Courtesy of Edmonds

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Te Ara - The Encyclopedia of New Zealand
Photograph by Marguerite Hill

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How to cite this page:

Mark Derby, 'Inventions, patents and trademarks - Trademarks', Te Ara - the Encyclopedia of New Zealand, (accessed 8 June 2023)

Story by Mark Derby, published 11 Mar 2010, updated 1 Feb 2015