Story: Inner-city living

Advertising apartments

Advertising apartments

In the early 2000s inner-city apartment builders targeted their developments at young professional couples and those without children – apartment living was largely seen as unsuitable for families. This 2007 billboard, advertising a new Wellington apartment block, suggests that the besotted young couple pictured have just stepped out from their apartment for a glamorous night on the town.

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Photograph by Ben Schrader

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How to cite this page:

Philip Morrison and Ben Schrader, 'Inner-city living - Inner-city people', Te Ara - the Encyclopedia of New Zealand, (accessed 9 June 2023)

Story by Philip Morrison and Ben Schrader, published 11 Mar 2010