In 1968 Thursday magazine published an article claiming ‘suburban neurosis’ was leading to depression in women, and questioning the assumption that women were content to spend their lives devoted to housework and childcare. Psychiatrist Fraser McDonald advised women to go out to work, even if they earned only enough to pay a babysitter. One woman, Nadja Tollemache, commented, ‘All this bottling and baking is of no virtue if it is done because the neighbours do it.’ The magazine’s cover, with its tagline ‘Who says I’m a cabbage?’, is a challenge to the notion that housewives were vegetating in suburban cabbage patches.
Using this item
Alexander Turnbull Library
Reference:
S-L 76-COVER
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
Add new comment