Story: Tourist industry

Rugby ball in Paris

Rugby ball in Paris

The 2011 Rugby World Cup in New Zealand was marketed to Europeans in October 2007 by a giant rugby ball beneath the Eiffel Tower, with ‘100% Pure New Zealand’ branded across it. Measuring 25 metres long and 12 metres high, it could house 200 people at a time. Inside were displays intended to entice tourists to visit New Zealand.

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How to cite this page:

Margaret McClure, 'Tourist industry - Challenges to the industry', Te Ara - the Encyclopedia of New Zealand, (accessed 30 May 2024)

Story by Margaret McClure, published 11 Mar 2010