These tourists are on board a Kaikōura Whale Watch boat, Te Ao Mārama, as it follows a whale off the Kaikōura coast. The company is owned by the indigenous Ngāti Kurī people, who are part of the Ngāi Tahu tribe of the South Island. Whale Watch is an example of a small whānau-based (extended family) Māori enterprise which has developed into a world class venture.
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